Nov/Dec 2011

 THIS JUST IN: 
  NEW OPTICIANRY ORGANIZATION TO DESIGNATE ‘OPHTHALMIC OPTICIANS’





 
The Blue Print for Success offers ECPs a chance to
involve companies who are in need of safety eyewear.

With its "Building a Bulletproof Profit Center" program, Wiley X helps ECPs reach out to local businesses to help them grow their business and up their profits.



















YOUR PATIENT'S VOICE
BACK TO THE FUTURE

Optical practices can now get firsthand feedback of their patients’ experiences through this online survey..

Use high-tech marketing tools to get the message out about free-form’s benefits












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